Have you ever bought or browsed a product and you were not sure if it was genuine?
The problem behind that question is what cert in chain retail solves.
The impact that people have on buying counterfeits goods, and the huge potential market, the volume of the seized merchandise is equivalent to 3% of the world trade in products(1), was what inclined the balance to choose this vertical over all possible ones.
The adoption of this tool by brands, allows them to eliminate counterfeit products.
(1) OCDE 2019